Village Improvement Project
Branding and advertising for a non-profit devoted to improving the overall quality of life in Liberian villages. Done in collaboration with Roberto DeOliveira.
Village Improvement Project (VIP) raises money to secure vital, sustainable products for villages in need. These products range from solar lanterns and highways lights to signs for town infrastructure.
Secondary colors reference the bright tones found in the diverse county flags spread across the country. These colors are used subtly for patterns in brand artwork.
Primary Colors were derived from the warm earthtones of the Liberian landscape.
Monrovia Display is a complimenting typeface created to work with the lively photography donated to the organization by Thomas Johannesson.